JM-KEYNOTEBEAUTY

Our Story

In the vast ocean of commerce, the cosmetics industry is like a bright pearl, shining with alluring light. This is not only an industry about beauty and fashion, but also a field full of opportunities and challenges.
Our story begins with the pursuit and persistence of beauty. From the beginning of our establishment, we knew that cosmetics are not only external decoration, but also the display of inner confidence and charm. Therefore, we are committed to introducing high-quality cosmetics from all over the world into the Chinese market, and also promoting excellent local Chinese products to the world stage. In this process, we have witnessed the birth of countless beauties and gained recognition and trust from customers.
With the continuous expansion of our business, we have gradually grown into a cosmetics foreign trade company with a complete supply chain system, a professional marketing team and a rich product line. We have established long-term and stable cooperative relations with well-known brands around the world to jointly explore the infinite possibilities of the beauty market. At the same time, we also actively pay attention to industry dynamics, keep up with trends, and constantly innovate to meet the increasingly diverse needs of consumers.

JM e-commerce: The brilliant transformation from an import trader to an international beauty export expert

  • 2012

    2012

    the predecessor of JM e-commerce was officially established. The company introduced Korean imported products into the Chinese market and focused on the trade business of Korean cosmetics in China. We have established close cooperative relations with many well-known Korean brands such as Amorepacific, LG, Laneige, and Etude House.

  • 2013

    2013

    the company further expanded its business territory, introduced imported Japanese products into the Chinese market, and worked with well-known brands such as Unicharm, Kao, and MUJI. We mainly focus on the e-commerce market, and bring high-quality Japanese products to Chinese consumers through mainstream e-commerce platforms such as Taobao, JD.com, and Vipshop.

  • 2014

    2014

    we continued to deepen our cooperation with Japanese imported products, and newly introduced brands such as Kai, Daiso, and Rosyrosa, achieving remarkable sales results. At the same time, we established our own cosmetics brand, marking the company's further in-depth cultivation in the field of beauty. In this year, we have carried out extensive cooperation and exchanges with many Chinese cosmetics factories, and have a deep understanding of the production and manufacturing process and principles of cosmetics.

  • 2015

    2015

    with the establishment of our own brand, we have a closer cooperation with Chinese cosmetics factories. Through a lot of communication and learning, we have a deeper understanding of the production and manufacturing of cosmetics.

  • 2016

    2016

    we cooperated with many cosmetics manufacturers to produce our own brand cosmetics, covering shampoo, conditioner, facial mask, lipstick and other categories. In this process, we have accumulated rich experience in factory follow-up production, laying a solid foundation for the rapid development of our own brand.

  • 2017

    2017

    we once again focused on Japanese imported products, stepped up efforts to develop trade cooperation in the Chinese market for Japanese imported goods, and further enriched our product line. At the same time, we imported a large number of Japanese and Korean cosmetics and their peripheral products, and also contacted a large number of Japanese and Korean supplier factories.

  • 2018

    2018

    our efforts were recognized by the market. The single product Kaiyin eyebrow trimmer stood out in the field of cosmetic tools in the Chinese e-commerce market, successfully ranked among the TOP3, and demonstrated the company's professional strength in the field of beauty tools. At the same time, it also smoothly led to a large number of sales of other products in the Chinese market.

  • 2019

    2019

    with the rise of short video platforms such as Douyin, we kept up with the trend of the times and cooperated with many influential MCN organizations to develop exclusive brands and customized products for top anchors. This innovative move not only enhanced the brand influence, but also led to rapid growth in sales performance.

  • 2020

    2020

    our brother factory in Japan provided us with more high-quality products, which performed particularly well in video delivery in the Chinese market, further consolidating the company's leading position in the beauty field.

  • 2021

    2021

    through the supply of the original e-commerce market and the supply of the live e-commerce market, the company's annual sales successfully exceeded 100 million yuan. The company continues to develop steadily, deepen its relationship with domestic and foreign partners, and lay a solid foundation for future market expansion.

  • 2022

    2022

    with the increase in product demand from overseas suppliers, the original overseas suppliers have product demand in China and need to find Chinese factories to produce goods. Based on the trust accumulated over many years of relationship, they find us to cooperate. We began to contact and get involved in overseas export trade business. The development of this new field has brought new growth points to the company.

  • 2023

    2023

    we already have a dedicated project team to follow up on overseas export business, and have equipped special personnel to be responsible for product development, customization, quality inspection, after-sales and other aspects. This move ensures the smooth progress of export business and wins a good international reputation for the company.

  • 2024

    2024

    with the continuous expansion and deepening of export projects, the company has gradually shifted from import business to export market. During this year, we achieved an unprecedented high turnover in export projects, marking the further consolidation and enhancement of the company's position in the international beauty market. In the future, we will continue to uphold the spirit of innovation, continue to explore new business areas, and bring more high-quality beauty products to consumers.

In the spring of 2012, the predecessor of JM e-commerce, a team with a dream of beauty, officially embarked on the journey. We keenly captured the huge potential of Korean beauty products in the Chinese market, so we resolutely introduced Korean imported products to China, which opened the prelude to the indissoluble bond between JM e-commerce and beauty.


At first, JM e-commerce established close cooperative relations with many well-known Korean brands such as Amorepacific, LG, Laneige, and Etude House, bringing these high-quality Korean beauty products to Chinese consumers. Each product embodies the pursuit and persistence of the JM e-commerce team for beauty, and also witnesses the initial growth of JM e-commerce in the field of beauty.


As time goes by, JM e-commerce’s business territory continues to expand. In 2013, the company turned its attention to Japan, and joined hands with well-known brands such as Unicharm, Kao, and MUJI to introduce more high-quality Japanese products into the Chinese market. Through mainstream e-commerce platforms such as Taobao, JD.com, and Vipshop, JM e-commerce enables Chinese consumers to easily purchase their favorite Japanese products, further consolidating JM e-commerce’s position in the field of imported beauty products.


In 2014, JM e-commerce ushered in an important milestone in its development history. They not only deepened their cooperation with Japanese imported products, but also established their own cosmetics brand. This move marks JM e-commerce’s further intensive cultivation in the field of beauty products, and also allows us to have a deeper understanding of the production and manufacturing process and principles of cosmetics. Through cooperation and exchanges with many Chinese cosmetics factories, JM e-commerce has continuously accumulated experience and laid a solid foundation for the rapid development of its own brand.


In the next few years, JM e-commerce cooperated with many cosmetics manufacturers to produce its own brand cosmetics, covering multiple categories such as shampoo, conditioner, facial mask, lipstick, etc. The launch of each product embodies the JM e-commerce team’s persistent pursuit of quality and in-depth understanding of consumer needs. At the same time, JM also keeps up with the trend of the times and cooperates with short video platforms such as Douyin to develop exclusive brands and customized products for top anchors, and continuously enhance brand influence.

In 2020, JM e-commerce’s brother factory in Japan provided us with more high-quality products, which performed particularly well in the video delivery in the 


Chinese market, further consolidating JM e-commerce’s leading position in the beauty field. In 2021, with the supply of the original e-commerce market and the demand of the live e-commerce market, JM e-commerce’s annual sales successfully exceeded the RMB 100 million mark, marking that JM e-commerce has entered a new stage of development.


However, JM e-commerce’s journey did not stop there. In 2022, we began to contact and get involved in overseas export trade business. The development of this new field has brought new growth points to the company. JM e-commerce has a dedicated project team to follow up on overseas export business, and is equipped with dedicated personnel to be responsible for product development, customization, quality inspection, after-sales and other links to ensure the smooth progress of export business.


Today, JM e-commerce has gradually shifted from import business to export market, and has emerged in the international beauty market. With rich industry knowledge and experience, deep industry network resources, efficient and professional supply chain management system and customized product development services, we have won wide praise and trust from domestic and foreign customers.


Looking back, JM e-commerce has grown from a small import trader to a professional foreign trade company and factory with its own brand and focusing on overseas beauty exports. Along the way, we have experienced countless challenges and opportunities. But it is these experiences that have made JM e-commerce more determined to love and persist in the beauty industry, and also made us more convinced that as long as there is a dream in the heart and a road under the feet, JM e-commerce will definitely be able to write its own glorious chapter in the international beauty market!


In the days to come, JM e-commerce will continue to uphold the spirit of innovation, constantly open up new business areas, and bring more high-quality beauty products to consumers. We believe that only by continuous innovation and continuous progress can we remain invincible in the fierce market competition and create more beauty and surprises for consumers.

Advantages:
1. The company started as a cosmetics trader. We have a lot of insights and ideas about the selling points of cosmetics, and can better help you consider selling points and marketing issues.

2. The company has added its own brand cosmetics, so it can better understand the product style and selling points that consumers want.

3. The company’s predecessor was an imported cosmetics trader, so we can empathize with your brand agents and understand their needs better. We can incorporate these details that need to be considered into the product details

4. The cosmetics business that the company has been engaged in is the imported cosmetics business, so we have our own perspective on the international cosmetics market, which may help you see different details better.

5. Our company’s previous business was mainly Japanese and Korean cosmetics. So it can be said that we are very familiar with the products of the two countries. . It can also help you design products better.

6. Since the company started foreign trade business, the accumulated customers are all Japanese customers. This shows that our company is still very rigorous and demanding in some product details.

 

7. Due to long-term cooperation with Japanese and Korean cosmetics brands, we have established deep industry connections, which helps to introduce more international cooperation opportunities for your brand or find high-quality partners.

8. As a company transformed from cosmetics trade, we have rich market trend insights, can quickly capture industry dynamics and changes in consumer preferences, and provide forward-looking suggestions for your product development and marketing strategies.

9. In the operation of our own-brand cosmetics, our company has accumulated valuable brand building and marketing experience, which can effectively assist you in improving your brand image and expanding your market share.

10. Based on a deep understanding of the imported cosmetics market, we can provide quality control and safety management solutions that meet international standards to ensure that your products meet legal and regulatory requirements in the international market and win consumer trust.

11. In many years of international trade practice, we have formed an efficient and professional supply chain management system, which can optimize the cost structure, shorten the delivery cycle, improve the overall operational efficiency, and provide strong support for your business growth.

 

12. Our company has extensive industry knowledge and experience in the cosmetics industry, and can provide you with comprehensive market analysis and competitor research to help you develop more targeted market strategies.

13. As we have been working with many international cosmetics brands for a long time, we are familiar with consumer preferences and cultural differences in different markets, and can provide a cross-cultural perspective for your product design and marketing strategy to enhance the international competitiveness of your products.

14. Our company has rich experience and technical strength in cosmetics research and development and formula design, and can provide customized product development services according to your needs to meet your unique requirements for products.

15. We focus on long-term cooperative relationships with customers and provide a full range of customer service support, including product consultation, after-sales support, etc., to ensure the smooth operation of your business and improve customer satisfaction and loyalty.

16. As a veteran enterprise in the cosmetics industry, we have a complete after-sales service system and a rapid response mechanism, which can handle customer feedback and complaints in a timely manner and enhance brand image and market reputation.

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